Christian Broadcasting Associates Inc. states its mission is to reach Canadians with God’s love, aiming to change hearts and save lives through the gospel of Jesus Christ. The organization shares stories of personal transformation and Christian belief, focusing on delivering hope and faith to people in communities across Canada. Its programs are built on biblical teachings and the Christian message of compassion, service, and spiritual renewal.

CBA operates coast to coast in Canada, with its main activities and events focused exclusively within Canadian communities. The organization reaches diverse populations, from remote northern areas to large cities, using broadcasts and outreach programs to demonstrate care and provide support where it is most needed. CBA specifically highlights its national Canadian presence, confirming its religious and charitable focus is limited to Canada.

Program highlights include the “700 Club Canada,” a daily 30-minute television show hosted by Bill Markham and Emily James, aired nationally. The program features real-life stories of change, Bible teaching, Christian testimonies, and interviews about faith in Canada. CBA also runs ministries that help the poor and needy by providing food, clothing, and support services, reaching individuals across Canada regardless of their location. These efforts reflect their commitment to making a positive difference for those facing hardship through practical and spiritual outreach.