1. Various awareness and fundraising events (Father's Day Walk/Run, Westcoast Ride to Live, It's a Snow Day) in BC. 2. Co-ordinate booths, seminars and speakers in BC to educate men on prostate cancer thru support groups and other organizations 3. Provide Reef Knot Kits to urologists and support groups to be distributed to newly diagnosed prostate cancer patients in BC. 4. Provide grants to qualified donees and intermediaries for use in prostate cancer research and awareness. 5. Coordinate over 300 volunteers carrying out awareness and fundraising events throughout the year. 6. Provide support and administration to BC's support groups for prostate cancer survivors.