Mission Statement
Generate Canada, formerly The Natural Step Canada, aims to accelerate the transition to a sustainable society. The organization’s mission is to empower individuals, organizations, and communities to embrace sustainability in innovative ways, supporting the shift toward systems that create value while respecting nature’s limits. Their approach is rooted in building awareness, commitment, and competence around sustainability, helping people and organizations integrate sustainability principles into everyday decisions and actions.

Geographic Focus
Generate Canada focuses its work across Canada, with a national scope that supports collaborations and initiatives countrywide. The organization brings together problem-solvers from different sectors and regions, enabling efforts that target local, regional, and cross-sectoral sustainability challenges. While their history is rooted in Canada, their expertise and programs sometimes reach international audiences through knowledge-sharing and partnerships.

Program Highlights
The organization delivers several programs known as "Solution Spaces," which are designed to spark real-world solutions to Canada’s toughest environmental and economic problems. Notable initiatives include the Sustainable Business Strategy Program, helping businesses make sustainability part of their core operations, and the Climate Innovation Program, which connects innovators to tools and networks for climate solutions. Generate Canada also invests in partnerships, learning communities, and collaborative spaces where people from all backgrounds can share knowledge and create sustainable change together.