The role of Basically Babies is to advance and protect the welfare of infants born into families in extreme need through the provision of a beautiful gift of a gender-specific, cost-effective baby layette which contains a one year supply of baby clothing and accessories. This layette contains essential items for outfitting a baby such as snowsuits, outfits, sleepers, undershirts, socks, shoes, slippers, mittens, toques, blankets, bibs, books and toys in appropriate colors and sizes for each baby. Each layette contains approximately 110 items all of which combine to form a package that can supply the needs over the baby's first year of life. Our desire is to communicate value, dignity and hope to the receipient families while providing opportunities for committed volunteers to serve our fellow community members. Our Layette Program is our only focus and Occupies our entire operations including warehousing of inventory items, production of the layettes and operational and administrative activities around this. During the fiscal year (July 1, 2017 - June 30, 2018) Basically Babies prepared/distributed approximately 650 layettes to families in extreme need through over 100 charities, non-profits and health care organizations located within the greater Edmonton area.
Our layette program continues to be our only program and is our sole focus. In additiona to operating this program in the Edmonton area, we are now operating this program in the Calgary area as part of a 2 year pilot program that was started in September 2018.